Instagram is full of influencers. People follow there likes and look forward to become like what they see. In such time it is treat to have these new updates from Instagram.
Instagram is going to launch new Instagram Stories camera, creator profiles, and donation stickers for Instagram Stories.
Influencers will now be able to tag a brand’s product on their posts, and this summer anyone will be able to design and create their own face filters for Instagram.
However, to my surprise. The biggest update is not adding any new feature but remove and existing one.
You got it right. Instagram has officially started testing to hide the likes count both from you and your followers.
Now that is quite interesting, isn’t it? So sit tight and keep reading for all the new updates and feature coming these year on Instagram.
1. Brand New Camera for Instagram Stories
Statics tells us that there are more than 500 million active users, it’s no surprise that some of the biggest update announcements at this year’s F8 conference were for Instagram Stories.
The first new feature: a revamped camera design and new camera mode called “Create Mode.”
As per the Head if Instagram Adam Mosseri, the new camera will include a semicircular mode switcher that makes it easier to find the creative tools we all know and love!
For example, when you’re in Camera Mode, you can swipe right to access the different shooting options, like Boomerang, Superzoom, and Rewind. And if you swipe left, you’ll find all of Instagram Stories’ creative tools, like stickers, GIFs, text, and more.
Also coming is the new Create Mode, which will let users create stories without having to upload a photo or video first. This is great if you’re trying to share a poll or text-based story with your followers!
2. Raise Money with the New Donation Sticker for Instagram Stories
How about raising money for a caused from one of the biggest online platform which can help you reach globally. Ask me, it is fantastic.
Here is a wish come true with this latest updates.
Instagram is launching a new donation sticker for Instagram Stories that will let people raise money for nonprofits from within the app.
According to Mosseri, to use this new feature, simply open the camera, take or upload a photo, tap the sticker icon and select the donation sticker from the tray.
Search out the non profits and then select the right one.
3. Horizontal Video Comes to IGTV
Horizontal video is not available to in IGTV, yes that is right fellas. This new update is giving us a way out.
Earlier, IGTV has only supported full-screen vertical video, which takes up a users’ entire mobile device. Now, horizontal video can be used on the long-form video platform that’s integrated with Instagram.
Traditional landscape videos– which often have aspect ratios of 16:9– of up to 60 minutes long can be uploaded to IGTV.
Users can watch the video in landscape mode, but they also have the option to turn their screen sideways, displaying the video in full-screen mode once again. This landscape-to-full-screen change can happen whenever users turn their phone sideways both in IGTV and in Instagram’s main app.
Plenty of video works better in landscape mode as opposed to vertical viewing. Imagine, for example, an interview where you’re trying to fit more than a single person on the screen, or a real estate agent showing off a house.
Wide-screen views can give viewers a much bigger view and appreciation of the environment around you, while vertical is typically best for close-up shots in the majority of cases.
IGTV hasn’t quite picked up steam like Instagram likely hoped, but the continual integrations between the two apps is definitely helping with that. IGTV content is now showing up more prominently in Instagram’s Explore section, so consider testing out different IGTV video formats and see what helps draw in users both in the IGTV app and within Instagram’s discovery tools.
4. Facebook Confirms Rumors About Clear History Tool
Instagram Ads belongs to the Facebook Ad empire, so we need to take a look at a big Facebook updates that’s about to change the ad game.
There is a news about Facebook’s pending “clear history” tool for more than a year now, which is a long-awaited feature that will allow users to wipe away all of the information that Facebook has stored regarding their personal activity. In terms of all the transparency and privacy concerns, this is good news for users, but it’s not necessarily such great news for advertisers.
Facebook just recently confirmed our suspicions that the clear history tool could have a big impact on how effectively advertisers are able to reach audiences with certain types of targeting criteria.
This will likely include retargeting capabilities for users who are disconnecting their off-Facebook activity, meaning that advertisers won’t be able to reach those users with custom audiences built from website visits or app activity.
While Facebook’s analytic system won’t be impacted because it’s currently anonymous, the retargeting potential is a big hit.
If users start wiping on-app activity, that could significantly impact behavior and interest targeting, too, but losing triggered retargeting campaigns might hurt most of all.
A large number of advertisers have justifiably made these campaigns a central part of their overall ad portfolio because the ability to show ads to interested users right when they’re most relevant is undeniably effective.
We don’t know exactly when Facebook’s clear history tool is coming, but we do know for sure that it’s coming and it will likely be later this year. “Later this year,” however, is getting closer by the day, so we need to start preparing our Facebook and Instagram Ads (which is why this is in our Instagram update) and the strategies we’re using now.
Take advantage of the retargeting through Instagram Ads as long as we have access to it, but be prepared to use other targeting strategies as necessary.
Is its definitely a good thing to have some new updates rolled put for the advertisers as well as the users so that people can keep getting inspired and motivated. There are some challenges regarding the privacy issue. However, we will deal with all of it.
Check out the new updates rolled out and let me in the comment section. Which one is going to be your favorite.